A squirrel’s taste
In this Heinz commercial, the commercial starts out by showing two plates both on a blanket with hot dogs on them. Next to one of them is a bottle of Heinz ketchup, and the other one has a bottle of Brand X ketchup. There is music playing in the background and a squirrel approaches the blanket.
The squirrel starts off by going to the hotdog with Brand X ketchup and after tasting it he quickly scurried off. He then went to the next hotdog with the Heinz ketchup and licked the ketchup off little by little until it was all finished. The ad ended by displaying “The Joy of Heinz.”
This commercial is like the Pepsi commercial in the lecture for the week. It shows the classic taste test but with a little twist. In the ad, instead of using a person to show which product was better, the ad showed a squirrel. This is only one example of how product testing works.
Personally, I don’t think the ad was very effective. I know it’s trying to show that even a squirrel knows good ketchup but the way I see it is just because a squirrel likes it doesn’t mean I would. I guess this again goes along with the lecture were it states that product testing ads and taste test ads were not very effective.
