HOLY advertising!
For this week’s ad journal I’m going to evaluate an ad by covering the five questions mentioned in the lecture. The following is a watch ad, and in the background is the artwork of Michelangelo, entitled Creation of Adam. I think in general, the picture depicts “holy” people and wants the consumer to think that if they buy this watch, they will be considered to be high class.
In this picture, the design language for the ad would have to be a holy depiction. The idea of creation is presented and gives the picture a very Godly like tone. Though initially you might think the ad isn’t for a watch and maybe something more “sexy” like lingerie or perfume, if you stare at the picture you can see that it works well for the watch ad. The watches are probably going to be very costly and the target market is probably very specific. I would say upper-class to middle-class older men would be the target market. What’s interesting about the ad is the fact that picture of the watches are so small, and the main focus is on the background. The only details that matter in these pictures are those of the watch themselves.
