Bull’s Eye
As for my final project, I am going to analyze a series of Alltel commercials, using the wide campaign strategy.
I don’t generally watch ads, especially ads of places or things that don’t relate to me. One day my mom was watching television. I wasn’t paying much attention to the television because I don’t like the same shows as her. I was on my computer doing my own thing and I heard a familiar song come up on the TV. The song was “We belong in this world’ which was a very popular song and most college age students probably knew. This was the ad it was on:
http://www.whatsthatcalled.com/forum/index.php?automodule=blog&blogid=1&showentry=391
If I was ever watching television and an ad for Target came on, I would change the channel without even thinking about watching it because I never shop there. Well, because of the song they had played, I ended up watching the whole commercial. This just shows how important music is and how the music that was chosen directly related to me, therefore persuading me into watching an ad that I normally wouldn’t. The commercial overall wasn’t very appealing although there was some break dancing which was appealing to me.
